January 22, 2014 SOCCER BUSINESS
Pepsi builds a super team
Pepsi Cola has put together a global all-star team to promote its brand, a lineup that would be the envy of any free-spending European club—if it was a lineup that were to actually take the field.
January 19, 2014 SOCCER BUSINESS
Voit partners with NASL
Ever since soccer balls stopped being just black and white hexagons, one of the most iconic designs has been the red, white and blue stars design of the North American Soccer League. First implemented in 1974, the ball’s design had a rebirth with the re-launch of the league four years ago. Now Voit, perhaps better known for volleyballs and basketballs, hopes to capitalize on the design.
December 23, 2013 SOCCER BUSINESS
For Barca, Intel Inside
Barcelona has found another way to extract even more dollars out of lucrative shirt advertising--by getting a company to put their logo on the inside of the shirt. Computer chip maker Intel signed an agreement with the Spanish club that does just that.
December 11, 2013 RECORD NUMBERS
World Cup Draw telecast averages 489,000 viewers
BRISTOL, Conn---Last Friday’s Final Draw for the 2014 FIFA World Cup on ESPN2 averaged 489,000 viewers and 353,000 households, based on a 0.3 U.S. household rating, making it the most-watched FIFA World Cup Draw on the ESPN networks, according to Nielsen Media.
August 20, 2013 BIG NUMBERS
EPL games seen by 3.4 million viewers
STAMFORD, Conn. –NBC Sports Group posted record-setting numbers this past weekend as it kicked off exclusive coverage of the Premier League on NBC, NBCSN, mun2, the Premier League Extra Time bonus TV package and the NBC Sports Live Extra live streaming product.
June 28, 2013 SOCCER BUSINESS
Chelsea signs rich shirt deal
Chelsea has moved to the top of the English Premier League. Not by winning the championship, but with its new shirt deal with adidas, a ten-year contract worth about $460 million (£300 million).
May 21, 2013 SOCCER BUSINESS
ManCity, Yankees, MLS create synergies
In bringing together the New York Yankees and Manchester City as the owners of its 20th franchise and the second in the New York market, Major League Soccer has added two of the most powerful brands in global sports to its own already growing brand.
March 27, 2013 MOST WATCHED
USA-Mexico sets qualifying record for ESPN
BRISTOL, Conn.---Tuesday night’s 2014 FIFA World Cup qualifying match between Mexico and the United States – a hard-fought 0-0 tie at Estadio Azteca in Mexico City – was seen by an average 2.385 million viewers and 1.644 million households based on a 1.4 U.S. household rating (1.7 coverage rating).
March 4, 2013 NEW NAME
Home Depot Center to become StubHub Center
The Home Depot Center is getting a new name. Ticket marketer StubHub will become the new naming rights partner of the 125-acre multi-sport facility starting in June. The home of the Los Angeles Galaxy and Chivas USA will be the ‘StubHub Center’, making it the first ever naming rights partnership for a ticketing company.